If you’re like me, you’ve got a messy inbox – daily and weekly emails that often get delivered due to signups from long ago. I’ve tried to get in the habit of cleaning out my inbox once a week (Fridays are my “tech cleaning” days) but some of these pesky emails keep showing up. And of course I feel bad – because I know what it’s like trying to get readership, and how hard it is to get someone back if they unsubscribe.
Luckily, there are some smart newsletter senders out there. Some newsletters I get on a weekly, and even daily basis, and I love reading them. These few folks have found a way to grab my attention with beautiful visuals or short text callouts that make this level of frequency worth it. It’s hard to do. So here they are, my short list of some newsletters that are worth getting in your inbox:
The Daily Good is the “one good thing a day” email. It’s fun, often quirky, and always inspiring. If you visit the website, you can get lost in the features on what’s new and good in the world. This week I perused ideas about redesigning the supermarket, vibrating gloves that improve your sense of the cold, and increasing our food supply with food grown by LED lights.
If you don’t know this site, you should. The “world’s handmade marketplace” allows anyone to create a virtual shop and sell their goods. It gives you direct access to some of the best hand-made goods, and you feel good purchasing from the “little” guy/gal. Their daily emails are a myriad of product thumbnails of the staff’s daily picks – it’s pure eye candy and a welcome break for the eyeballs. If you’re new to Etsy and don’t know where to start, come visit my favorite Etsy shops and individual products.
If you have a creative project that’s been kicking around in your head for a while, get inspired to move forward with Kickstarter. Started just a few short years ago, Kickstarter offers a platform to “Fund & Follow Creativity” – their “Projects We Love” weekly email features three projects that are looking for funding: it could be anything from a documentary to a new product. My favorite project featured last week was “The Origins of the Coot Avengers“, a comic book created by three folks in their 60’s and 70’s. Help fund their project and get this idea off the ground – any amount helps. Each project sets a goal and a time limit, and only receives the funds if it reaches its fundraising goal.